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Getting Started with Automated Email Marketing
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow...
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Beyond Sales: The Different Types of Conversions, Why They Matter, and How to...
When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even...
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How to Use Customer Feedback Loops to Reduce Churn
Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers...
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Before Your Next Product Launch, Try These 5 Engagement Strategies
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as...
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3 Reasons Your AdWords Traffic Is Not Qualified
AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014,...
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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions
You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an...
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How Push Notifications Can Increase User Engagement (With Examples)
It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part...
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Value Creation vs. Revenue Extraction: Which Kind of Business Are You?
There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances...
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The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could...
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4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50...
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about...
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7 Biggest PPC Nightmares Sinking Your ROI
PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming...
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How to Do Customer Engagement If You’re In a Unique Niche
I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying...
View ArticleHow to Leverage Behavioral Data Across Your Company
Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that...
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Homepages Rarely Convert Because These 6 Elements Are Often Ignored
No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign...
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Setting Your Customer Engagement Emails on Automation Using Kissmetrics
Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of...
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How to Leverage Behavioral Analytics In Your Growth Strategy
If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds...
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How to Master Analytics like Will Smith and Amazon
Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick....
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Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix...
Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain...
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Why Your Team Needs a Growth Manager
Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type...
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Scaling Engagement: 5 Strategies to Connect With More Customers
There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at...
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